Chris Horton leads Universal Music Group’s (UMG) Strategic Technology team, which is responsible for the technology aspects of digital partner deals, as well as long-term strategic technology research and concept development. He has worked on UMG’s digital distribution deals for more than 20 years, including the first successful download and subscription services. Chris and his team collaborate with technology companies on the development of new music-related products and services, such as high-resolution audio, stem-based formats, and virtual reality. He has also developed and co-founded various music industry standards and standards bodies.