Helga Osk Hlynsdottir is one of the co-founders and Spiritual Leader of the award winning branding and design agency SERIOUS.BUSINESS. They focus entirely on building brands and websites for startups. Helga is the Icelandic force of the team and manages all things human and ethical. She’s originally a footwear designer that moved into interactive art direction, digital design and branding. Highly passionate about genuine companies and meaningful concepts.