John Born is a Senior Product Manager at Shure Incorporated. In this role, he supervises project teams in the development of new microphones for performance and recording as well as headset and lavalier microphones for Shure’s wireless products. Additionally, he maintains the current portfolio of microphone products and serves as the resident expert in microphone application and selection. John also works as an audio engineer, audio system designer, and sound system consultant in the Chicago area. He has served as a live sound and recording engineer for a number of regional and touring performers, artists, and festivals. He has a Bachelor of Arts degree in Music Business and Audio Engineering from Elmhurst College, and an MBA in Marketing from North Park University. John is also a musician, combining an artistic ear with a deep technical understanding to developing new products.