Mike Ellis (BBC) has worked for the BBC since leaving university in 1993 and has been involved in four major building projects run by the BBC in the last two decades, including MediaCityUK and Phase 2 of Broadcasting House. These projects gave him exciting new challenges to face, both broadcast-related and network-related, and the chance to work with an excellent team of designers and project managers to help develop innovative solutions. Mike is currently the Head of Architecture for Production Systems in the BBC, covering everything needed to turn an idea into delivered content. He focuses mainly on the future of content, finding efficient ways to use cost-effective technology to produce discoverable, personalised content that can be distributed to and consumed seamlessly by the audience wherever they are and on whatever device they wish to use.