Robert Bleidt

Fraunhofer USA Digital Media Technologies

Robert is Division General Manager at Fraunhofer USA Digital Media Technologies and the inventor of the award-winning Sonnox/Fraunhofer codec plug-in that is widely used in music mastering. He led the extension of Fraunhofer's codec business to an open-source model through inclusion in Android, and developed Fraunhofer's Symphoria automotive audio business. Before joining Fraunhofer, he was president of Streamcrest Associates, a product and business strategy consulting firm in new media technologies. Previously, he was Director of Product Management and Business Strategy for the MPEG-4 business of Philips Digital Networks and managed the development of Philips' Emmy-winning asset management system for television broadcasting.

Prior to joining Philips, Mr. Bleidt served as Director of Marketing and New Business Development for Sarnoff Real Time Corporation, a video-on-demand venture of Sarnoff Labs. Previously, he was Director of Mass Storage Technology and inventor of SRTC's Carousel algorithm. Before joining Sarnoff, Mr. Bleidt was President of Image Circuits, a consulting engineering firm and manufacturer of HDTV research equipment.

Mr. Bleidt is the developer and architect of many systems aspects of the MPEG-H TV Audio System, including SDI and HDMI connectivity, stream splicing, and live production equipment and now manages the certification program for MPEG-H.